Many companies run search ads campaigns as part of their search engine marketing (SEM) to increase brand visibility, however, they are not leveraging all capabilities of the portal.
Whether you are a Business owner or Marketing manager or junior digital marketers currently running basic campaigns and wanting to take their skills to the next level, this workshop will teach you how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for Paid: Ad schedules, Bid optimisations for locations & devices.
How to create advanced campaigns on Google Ads
Advanced techniques of Ad optimisation
Advanced tracking (Google forwarding number)
Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.
Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.
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