Advanced Google Ads Workshop | Online
18

Wednesday, 18 November

4 6:30 am EST

$45 USD
Cost
$45 USD
Total

Questions? Read our FAQs

Advanced Google Ads Workshop | Online | November 18

Sotirios Seridis Photo


Founder, XYZ Lab

18

Wednesday, 18 November

4 6:30 am EST

Online

Anywhere
Online
$45 USD
Cost
$45 USD
Total

Questions? Read our FAQs

About This Workshop

Please Note

  • This workshop is held at 8pm AEST & 5pm SGT

Many companies run search ads campaign as part of their online marketing, however they are not leveraging all capabilities of the portal.

Whether you are a Business owner or Marketing manager or junior digital markers currently running basic campaigns and wanting to take their skills to the next level, this workshop will teach you how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for Paid: ad schedules, Bid optimisations for locationS & devices.

Takeaways

  • How to create advanced campaigns on Google Ads
  • Advanced techniques of Ad optimisation
  • Advanced tracking (Google forwarding number)

Preparation

Participants should have a basic understanding of Google Ads and marketing concepts and attempted to perform some implementation on their own.

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Sotirios Seridis Photo

Founder,
XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

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