Financial modeling and planning has become a critical skill in all functions today. There is a lot of focus on the education of product prototyping, agile development and digital marketing sides of a business. However, due the the availability and increasing integration of data into any function, understanding how these functions relate back to a financial model is critical not only to align within your team but also cross-functionally across teams. Also, it is the language leading to sustainable businesses used by the leaders of a company, including the Executive Team, Board of Directors and Investors and so your success for buy in for decisions is gated by your ability to communicate in this language.