Advanced Facebook Ads Workshop | Online | August 11

Facebook advertising is a cheap and effective way to generate sales, but its full capabilities are not often utilised. This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques. Perfect for Business owners, Marketing managers and Marketing professionals, students will learn to set up a Facebook Advertising campaign from start to finish based on their own business and marketing objectives, pick the best targeting format plus discover best practices for tracking and optimisation.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

• Have your camera turned on for the entire session
• Have an accessible microphone
• Be in a quiet, well-lit space with minimal distractions
• Strong internet connection

• How to set up an optimised Facebook Pixel on their website
• Analyse audience data for business purposes
• Split testing demographics, placements and creatives
• How to build an email database at minimal cost using Facebook ads
• Integrate their Facebook advertising with Google Analytics

In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

If you have any questions please reach out to frontlines.sg@generalassemb.ly.

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).