Advanced Digital Marketing: Google Analytics Deep Dive
6

Thursday, 6 February

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$85 SGD
Regular Ticket
$85 SGD
Total

Questions? Read our FAQs

Advanced Digital Marketing: Google Analytics Deep Dive | February 6

Frederic Chanut Photo


Managing Director, In Marketing We Trust

6

Thursday, 6 February

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$85 SGD
Regular Ticket
$85 SGD
Total

Questions? Read our FAQs

About This Workshop

Data is everywhere and it’s integral to understand what metrics are most important to track, analyze and report on in an ever-crowded digital world.

In this workshop, you’ll learn how to use Google Analytics to get real insights into website visitors, their behavior, and any patterns and trends. You will walk away with an understanding of how to gain customer insights from these metrics that will help drive your digital marketing efforts and business forward.

Takeaways

  • Learn the setup and navigation of Google Analytics
  • Get acquainted with metric terminology and formulas for those metrics
  • Be able to identify metrics that matter and how to use them to make decisions
  • Learn how to create custom segments, goals and dashboards
  • Learn tagging best practices
  • Gain an understanding of how to create actionable insights from your analysis

Preparation

Laptop is required for this bootcamp.

Please register at least 72 hours before the workshop.

About the Instructor

Frederic Chanut Photo

Managing Director,
In Marketing We Trust

Frederic Chanut is a marketing optimisation expert and MD of In Marketing We Trust, a digital agency based in Sydney, Melbourne and San Fran. Frederic is passionate about data and how it can be used to fix and scale up a business. As a Digital Marketing Specialist, Frederic has worked for a number of companies ranging from startups to international corporations including Expedia, Ebay, HP, American Express, Fuji-Xerox, Westpac and many more. His latest interested has been the usage of artificial intelligence and machine learning to improve marketing performance.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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