Advanced Digital Marketing Bootcamp
26

Saturday, 26 September

12 7 pm EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

Advanced Digital Marketing Bootcamp | September 26

Jenna Camann Photo


Digital Marketing Strategist, Pivot Digital

26

Saturday, 26 September

12 7 pm EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

About This Workshop

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.


In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos, real world examples, and hands-on activities, you'll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills.

Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.

Takeaways

  • Learn how to acquire new customers and retain current customers through Facebook, Twitter, AdWords and LinkedIn advertising
  • Learn how to measure and analyze your marketing funnel
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Learn the basics of search engine optimisation (SEO)
  • Learn how to build and develop a referral marketing program
  • Learn about new growth initiatives such as account-based marketing
  • Learn the best practices around email marketing and how to create drip nurturing campaigns
  • Learn how to validate a new product line idea through data-driven surveys
  • Get to grips with the basics of google analytics and UTM tracking parameters
  • Learn how to master the landing page, leading to conversion rates you never thought were possible.
  • Learn what KPIs (key performance indicators) are important and how to value them

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

  • Students should have a basic understanding of digital marketings strategies.

About the Instructor

Jenna Camann Photo

Digital Marketing Strategist,
Pivot Digital

Jenna is a digital strategist rooted in a love of marketing analytics. She now leads a small digital consulting firm focused on providing best in class strategies to businesses looking to influence their future through digital marketing. Prior to that, she led the digital efforts for the Boston Bruins and TD Garden, overseeing all digital channels for the renown team and venue. She has worked with dozens of companies in her 10+ years of experience, helping ideate, manage and execute digital strategies and programs. She learned shortly after graduating from Bucknell University how digital marketing data could influence programs she was managing with her first client, Lowe's Home Improvement. From there, she focused on delivering clients ideas coupled with appropriate measurement goals and plans to create lasting digital experiences. Prior to her role as Director of Digital for the Boston Bruins and TD Garden, Jenna worked at GMR Marketing and Digitas, with clients including Harley-Davidson, PUMA, Bank of America, P&G, Lenovo, Goodyear, and MillerCoors.

In recognition of her exemplary service in the classroom, Jenna has been selected as a member of General Assembly's Distinguished Faculty program. Jenna serves as a member of the Product Advisory Board for GA's digital marketing courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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