About This Workshop
In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos, real world examples, and hands-on activities, you'll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
- Acquire new customers and retain current customers through Facebook, Twitter, AdWords and LinkedIn advertising
- Measure and analyze your marketing funnel
- Develop a content marketing strategy to effectively reach and retain your customers
- Search Engine Optimization (SEO)
- Build and develop a referral marketing program
- New growth initiatives such as account-based marketing
- Best practices for email marketing and how to create drip nurturing campaigns
- Validate a new product line idea through data-driven surveys
- Google analytics and UTM tracking parameters
- Master the landing page, leading to conversion rates you never thought were possible
- KPIs (key performance indicators) are important and how to value them
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket.
About the Instructor
Lindsay Mauch is the Founder and Chief Marketing Officer of LTM Digital, a social media and digital marketing agency focused on specialty food and beverage, sports, fitness, and wellness clients. Lindsay has more than 15 years of online experience handling digital marketing strategy, product development and social media, and has worked for top brands such as MySpace, JustFab, and Transworld Media. She is the Chapter President of Social Media Club Los Angeles and a member of the prestigious Forbes Agency Council. In her free time enjoys spending time with her husband, their two daughters, and maintaining her health and fitness blog, FitandAwesome.com. You can find her on Instagram at @LindsayMauch.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.