Activation, Retention & Engagement Workshop

Past Locations for this Workshop

Activation, Retention & Engagement Workshop

Past Locations for this Workshop

About this workshop

Conventional wisdom tells us that great products sell themselves, but that couldn’t be further from the truth. If you’re developing a new product, your work is just beginning once the product itself is finished. In this class, you’ll learn techniques for how to create and implement a multi-platformed marketing strategy to attract, engage, and retain consumers.

Takeaways

  • Create a customer funnel and analyze weak conversion points
  • Define a metric for activation and rigorously test to boost the activation rate
  • Harness different tactics to increase conversion rates at each point in the funnel
  • Build a tactical plan to strengthen gaps

Prereqs & Preparation

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