Ace Your Marketing: Branding, PR & Collaboration for Growth | Online

About this class

Marketing is one of the most crucial parts of growing any sized business.

As any marketer will attest; there is no silver bullet to your brand, product or service getting massive exposure - but a few cost effective tactics can help your business stand out from the rest.

The masterclass brings together three experts who have proven experience growing established and emerging brands. The masterclass has been created to give any sized business the tactical steps to confidently approach marketing and walk away with cheat sheets and a clear action plan to tackle their marketing.

Branding to be taken seriously

9.30am - 11.30am

Award winning marketing consultant Emma Sharley specialises in building businesses through branding. Emma consults to corporates, SMEs and start-ups on how to get noticed through compelling branding that people remember. With over a decades experience, Emma has led marketing for iconic brands including Westfield, Diane Von Fürstenberg, Westpac and T-Mobile.

Emma will cover: - The do’s and don’ts of branding - Why it matters and how you can stand out from the rest - How to bring your branding to life - Marketing tactics for driving brand awareness and engagement - PR and media to get noticed

12pm - 2pm

Rachel Service is a public relations expert. An Advisory Board Member at Freelance Australia, Rachel has a decades experience in executive and entrepreneur media representation, regularly placing her clients in outlets including Huffington Post, The Age, Australian Financial Review, Sydney Morning Herald and Start Up Smart. Rachel’s speciality is positioning individuals as experts in their field.

She will cover:

• Branding yourself as an expert
• How to create a newsworthy story
• How to approach media
• Using credentials to capture attention of media
• Collaboration for growth

2.30- 4.30pm

Penny Locaso is a marketing and change management leader with nearly 20 years experience. Penny has helped hundreds of people collaborate to expose their brand to wider audiences, including clients such as LuluLemon, General Assembly, and One Roof. Penny has been featured in The Huffington Post, Sydney Morning Herald and Start Up Smart as a game changing entrepreneur.

• How collaboration can expose your brand to a wider audience
• Articulating your dream collaboration list
• Tactics to approach those brands and people