Accelerating Your Brand (Strategic Marketing Essentials II) | Online

About this class

Everything you learn in the second half of a two-year Marketing MBA condensed into 3 hours – a fast paced, ABRIDGED download of another 24 essential concepts, tools, techniques and approaches relevant to building a brand and accelerating brand growth. Working with a veteran Chief Marketing & Strategy Officer, this is more of a strategy class than a rapid, knowledge download. Through exercises, we decompose brand building failures, on the path to studying, in fairly granular terms, 6 strategies that are being successfully deployed today to accelerate brand growth. A great deal of attention will be paid to helping you assess your personal knowledge of branding strategic, and pointing you in the right direction for more advanced study.

Takeaways

• Building on the Strategic Marketing Essentials class, you will get a high-level introduction to the next 24 essential concepts, tools, and models that are the basis of modern brand strategies, strategic marketing-communications, and accelerating brand growth.
• Through case studies, you will learn to spot the most common brand building mistakes being made in today’s marketing and brand building efforts. - - - You will learn the flaws in today’s marketing funnel model, and with the help of a more robust brand building model, you will learn 6 different strategies currently being used in successful brand accelerations.
• You will know the gaps in your personal skills-knowledge-experience inventory, and will leave with an individualized roadmap for increasing your competencies in brand development.

Prereqs & Preparation

The GA course Strategic Marketing Essentials I would be necessary for you to take first, in order to fully appreciate the strategy discussions.

No prerequisites if you are 5+ years in a formal corporate marketing or in a blue-chip brand management job setting, or if you have completed an MBA.
All materials used in the class are available to participants.