GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005
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Everything you learn in the second half of a two-year Marketing MBA condensed into 3 hours – a fast paced, ABRIDGED download of another 24 essential concepts, tools, techniques and approaches relevant to building a brand and accelerating brand growth. Working with a veteran Chief Marketing & Strategy Officer, this is more of a strategy class than a rapid, knowledge download. Through exercises, we decompose brand building failures, on the path to studying, in fairly granular terms, 6 strategies that are being successfully deployed today to accelerate brand growth. A great deal of attention will be paid to helping you assess your personal knowledge of branding strategic, and pointing you in the right direction for more advanced study.
The GA course Strategic Marketing Essentials I would be necessary for you to take first, in order to fully appreciate the strategy discussions.
No prerequisites if you are 5+ years in a formal corporate marketing or in a blue-chip brand management job setting, or if you have completed an MBA.
All materials used in the class are available to participants.
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