Accelerating Your Brand (Strategic Marketing Essentials II)

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Accelerating Your Brand (Strategic Marketing Essentials II)

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this class

Everything you learn in the second half of a two-year Marketing MBA condensed into 3 hours – a fast paced, ABRIDGED download of another 24 essential concepts, tools, techniques and approaches relevant to building a brand and accelerating brand growth. Working with a veteran Chief Marketing & Strategy Officer, this is more of a strategy class than a rapid, knowledge download. Through exercises, we decompose brand building failures, on the path to studying, in fairly granular terms, 6 strategies that are being successfully deployed today to accelerate brand growth. A great deal of attention will be paid to helping you assess your personal knowledge of branding strategic, and pointing you in the right direction for more advanced study.

Takeaways

  • Building on the Strategic Marketing Essentials class, you will get a high-level introduction to the next 24 essential concepts, tools, and models that are the basis of modern brand strategies, strategic marketing-communications, and accelerating brand growth.
  • Through case studies, you will learn to spot the most common brand building mistakes being made in today’s marketing and brand building efforts. - - - You will learn the flaws in today’s marketing funnel model, and with the help of a more robust brand building model, you will learn 6 different strategies currently being used in successful brand accelerations.
  • You will know the gaps in your personal skills-knowledge-experience inventory, and will leave with an individualized roadmap for increasing your competencies in brand development.

Prereqs & Preparation

The GA course Strategic Marketing Essentials I would be necessary for you to take first, in order to fully appreciate the strategy discussions.

No prerequisites if you are 5+ years in a formal corporate marketing or in a blue-chip brand management job setting, or if you have completed an MBA.
All materials used in the class are available to participants.

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