A Data Driven Approach to PR

Past Locations for this Class

A Data Driven Approach to PR

Past Locations for this Class

About this class

In this class, we'll examine how to take your data and craft an interesting storyline that can drive coverage about whatever trends you find. Although stories are often not directly on your product, the "data wedge" still allows you to win mentions, links and will often yield an opportunity for you to discuss how your product addresses a consumer need. You'll leave having learned to take an empirical approach to PR that will grow your presence by leaps and bounds.


  • Learn basic approach and methods of using your startup's proprietary data to secure earned media mentions
  • Overview of data research methods (consumer surveys, SQL, etc)
  • Learn best practices for media PR outreach
  • Develop holistic framework for planning and executing data-driven PR campaigns

Prereqs & Preparation


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