3-Day Visual Design Workshop Series

December 16 – December 18
3 Sessions

GA Boston

125 Summer Street
Boston , MA 02110
$495 USD
Regular Ticket
$495 USD

Questions? Read our FAQs

3-Day Visual Design Workshop Series

Aaron Scott Photo

Principal + Creative Director , Symbolic Design


December 16 – December 18
3 Sessions

GA Boston

125 Summer Street
Boston , MA 02110
$495 USD
Regular Ticket
$495 USD

Questions? Read our FAQs

About This Workshop Series

This workshop will guide you through the entire design process, from research and creative direction, through the design of final layouts that are ready for web development. Using a sample design project, each student will create a finished project which will serve as the basis for discussing design theory as well as the fundamentals of producing design work.

This class will cover the following while giving you opportunities to practice and integrate the skills you will learn:


Dec 16
Friday, 16 December 2 5 pm EST Session 1

I. Introduction to Sketch.

  • Get familiar with the interface.
  • How to set up a project file.
  • How to design a simple landing page for development.
Dec 17
Saturday, 17 December 10 am – 4 pm EST Session 2

II. Research

  • Learn the questions you need to ask to have a successful project.
  • Writing a creative brief, and why it's important.
  • How to present your findings back to your team/client.

III. Ideation + Strategy

  • Translating goals into design approaches.
  • Mocking up ideas quickly.
  • Choosing (and defending) a creative direction.

IV. Composition

  • Learn what gestalt principles are, and how to use them in design.
  • Creating simple wireframes before diving into a finished design.

V. Typography

  • Learn the basics of good typography.
  • Understand how to choose a typeface.
  • Learn to use type within a grid system.
Dec 18
Sunday, 18 December 10 am – 4 pm EST Session 3

VI. Color Theory

  • Learn the basics of color theory.
  • Selecting attractive color palettes.
  • Effectively applying color theory to a web design.

VII. Interaction

  • Learn about common interactions and best practises for web design.
  • How to design interactions into your project file.
  • Understand how to use interactions to meet your creative brief goals.

VIII. Responsive

  • Understand the difference between responsive and adaptive design.
  • How to design grids and typography to respond to different screen sizes.

IX. Mobile

  • Discuss a mobile-first design approach.
  • How to design mobile-friendly project files.

X. Putting it all together

  • How to present your work to gain team/client approval.

Prereqs & Preparation

Please bring a laptop with Sketch installed: https://www.sketchapp.com/

About the Instructor

Aaron Scott Photo

Principal + Creative Director ,
Symbolic Design

Aaron is the Founder and Creative Director of Symbolic Design. Previously, he co-founded Leap, the award-winning, multi-disciplinary branding firm in downtown Boston. Over his career, Aaron has lead teams to produce a variety of thoughtful creative solutions on behalf of clientele ranging from large institutions to nimble start-ups.

Since graduating from the Rhode Island School of Design his work has been recognized by numerous regional, national, and international design awards including Graphis Design, Graphis Annual Reports, ReBrand, MITx, AIGA BoNE Show, The Ad Club Hatch Awards, The Facebook Creativity Awards, Behance Advertising Served, Behance Web Design Served, Behance Branding Served, and PSFK.

Aaron currently serves on the Advisory Council for the Boston Chapter of the Design Museum Foundation, a new national network of museums educating the world about the positive impact of good design. He also Co-Founded the Design Dinners, a quarterly, invitation-only event hosted on behalf of the Design Museum where designers and clients can share food and wine while discussing the impact of design on Boston businesses.

Aaron specializes in design for branding and identity, creative direction, art direction, graphic design, web design, and advertising. Entrepreneurial at heart, he is always looking for opportunities to make new friends who want to create great work.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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