2020 Marketing Playbook: Insights from leading CMOs
18

Wednesday, 18 December

6:30 9 pm CST

GA Houston

1301 Fannin St, Floor 21
Houston, TX 77002
FREE!
Regular Ticket

Questions? Read our FAQs

2020 Marketing Playbook: Insights from leading CMOs | December 18

Alex Hancock Photo


Director of Accounts and Brand Strategy, Red Thread Brands

Rosalind Wyatt Photo


Marketing Strategist/Sustainability Consultant, GreeNexus Consulting

Sean Leaks Photo


Data-Driven Marketing Consultant , Deloitte

Serafina Lalany Photo


Chief Of Staff, Houston Exponential

18

Wednesday, 18 December

6:30 9 pm CST

GA Houston

1301 Fannin St, Floor 21
Houston, TX 77002
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of leading CMOs. They will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.

Agenda:

  • Check-in & Networking 6:30 - 7:00 pm
  • Panel 7:00 - 7:45 pm
  • Q&A 7:45 - 8:15 pm
  • Networking 8:15 - 9:00 pm

Stick around for drinks and networking afterwards, the drinks are on us!

About the Instructors

Alex Hancock Photo

Director of Accounts and Brand Strategy,
Red Thread Brands

As an award-winning marketer with 15 years’ experience in developing brand strategy for both my companies and my clients, I have developed the data-based strategies on which campaigns are built, managed cross-departmental teams, and worked on campaign implementation. I am execution & deadline driven, with an eye for the bottom line. I perform duties across all areas of a project spectrum, from strategy development & presentations to project, team, budget, & timeline management, as well as implementation & optimization.

Rosalind Wyatt Photo

Marketing Strategist/Sustainability Consultant,
GreeNexus Consulting

As a consultant I help companies develop the right 'SUSTAINEGY' by combining smart business strategy with sustainability to achieve a strong triple bottom line. The key is to balance the goals of making a profit, protecting the planet, and meeting the needs of stakeholders.

As a Marketing educator, I help current and future business leaders understand the importance of achieving the triple bottom line and the role that marketing plays in helping companies develop more sustainable business practices.

Sean Leaks Photo

Data-Driven Marketing Consultant ,
Deloitte

Sean is a data-driven, digital marketing strategist that specializes in business insights and data management for digital advertisers.

He possesses 6+ years of marketing analytics experience as well as expertise in Google Marketing Platform, Google Cloud Platform, and Ads Data Hub. With a strong emphasis on data sourcing, strategy and activation solutions, Sean collaborates cross-functionally to help marketers analyze their data and showcase KPI performance trends, growth strategies, and consumer insights.

Serafina Lalany Photo

Chief Of Staff,
Houston Exponential

• A high-performing, process-oriented leader, who develops and aligns strategy to operations for healthcare and tech organizations.
• Distinguished by her entrepreneurial abilities to quickly analyze and unravel complex challenges, design competitively positioned market-based solutions, and inspire multi-disciplinary teams to collaborate in building and delivering winning products
• Thrives at the convergence of product development, B2B sales and marketing, and health innovation.

Specialties: Business Strategy, Competitive Intelligence, Marketing and Commercialization, BI Reporting Tool Design, Stakeholder Engagement, and Lean Management

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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