Trump, Brexit, Boaty McBoatface and Mr Spalshypants. What unites them all? Blaming everything on ‘unreasonable’ people. But what do you expect when they’re the fall guys in a communications arms race?
This lively interactive session, presented by The Mix, pits consumer vs strategist vs brand to help you wrestle with these profoundly challenging problems. Find out how to make your business useful, not useless, in 2017.