2-Day Social Media Bootcamp
12

December 12 – December 13
2 Sessions

GA Washington D.C. (Livestream)

Online Class
Livestream
$375 USD
Regular Ticket
$375 USD
Total

Questions? Read our FAQs

2-Day Social Media Bootcamp | December 12

Meredith Rose Howard Photo


Digital and Social Content Strategist, Deloitte

12

December 12 – December 13
2 Sessions

GA Washington D.C. (Livestream)

Online Class
Livestream
$375 USD
Regular Ticket
$375 USD
Total

Questions? Read our FAQs

About This Class Series

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.


This class will be hosted online due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event.

Schedule

Dec 12
Saturday, 12 December 12 7 pm EST Social Media Bootcamp

In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization's goals.

We'll cover the following topics: an overview of social media platforms, current social media trends and their implications, how to tailor social media strategy and content to your business, paid social advertising techniques, and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions.

Dec 13
Sunday, 13 December 12 7 pm EST Advanced Social Media Bootcamp

Today, social media is mission critical for business.

Whether you are a Mom and Pop, Fortune 500 company, consultant or nonprofit, social media has quickly moved from our personal sphere into the business world. Today, social media experts and teams are building social advertising campaigns, integrating Google Analytics into measurement dashboards and devising compelling content strategies to feed their social channels. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.

Case studies and live demos will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Overview of social platforms and their strengths for brands
  • Creating a social media strategy that builds your brand (or optimizing an existing one)
  • Understanding the basics of paid social advertising to achieve specific business goals
  • How to measure social success and ROI
  • Helpful tools for understanding audiences, developing content, and measuring success
  • A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
  • Know how to create social media content that drives engagement.
  • Learn top three “secret” analytics tools that will simplify everything.

Preparation

Students should have a basic understanding of marketing. Administrative access to brand social accounts preferred, but not required.

  • This class will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and class set up information will be emailed to all students signed up the day prior to class

About the Instructor

Meredith Rose Howard Photo

Digital and Social Content Strategist,
Deloitte

Meredith is a social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. But one thing is certain: Meredith’s specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Meredith is also the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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