Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social?
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Overview of social platforms and their strengths for brands
Creating a social media strategy that builds your brand (or optimizing an existing one)
Understanding the basics of paid social advertising to achieve specific business goals
How to measure social success and ROI
Helpful tools for understanding audiences, developing content, and measuring success
A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
Know how to create social media content that drives engagement.
Learn top three "secret" analytics tools that will simplify everything.
In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization's goals.
An overview of social media platforms
Current social media trends and their implications
How to tailor social media strategy and content to your business
Paid social advertising techniques
Social media tools for monitoring and ROI Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions.
Today, social media is mission critical for business.
Whether you are a Mom and Pop, Fortune 500 company, consultant or nonprofit, social media has quickly moved from our personal sphere into the business world. Today, social media experts and teams are building social advertising campaigns, integrating Google Analytics into measurement dashboards and devising compelling content strategies to feed their social channels. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?
Social media goal setting
Google Analytics social integrations
Facebook Insights deep dive
Paid and unpaid social acquisition
Social advertising (Ads Manager, Facebook ad types and ad tracking)
Building campaign objectives
How to build and test a Facebook ad
Content strategy, curation and distribution strategies Case studies and live demos will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket.
Magen Allen is the founder of Radli Inc., a socially conscious consultancy that helps mission-driven businesses and nonprofits achieve their loftiest goals through digital strategy. Previously, Magen was the Director of Communications for Hunger Free America, where she oversaw the organization’s public message. While there she developed HFA’s digital strategy, organized press and media events, and played a large role in the organization’s brand development.
Magen is driven most by her love of problems, and more specifically thinking through and solving them. Viewing poverty reduction as one of the world’s most pressing problems, Magen travelled the world for three and a half years studying poverty reduction strategies and anti-hunger in Costa Rica, Taiwan, Thailand, India, Turkey, China, and South Africa before ultimately settling down in New York to finish her thesis on the subject. Currently living in Brooklyn, her greatest passions are meeting strangers and helping them solve problems through digital strategy, and cool ranch doritos.
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