2-Day Social Media Bootcamp
19

June 19 – June 20
2 Sessions

Buffalo (Online)

$375 USD
Total

Questions? Read our FAQs

2-Day Social Media Bootcamp | June 19

Meredith Rose Howard Photo


Digital and Social Content Strategist, Deloitte

19

June 19 – June 20
2 Sessions

Online

Anywhere
Online
$375 USD
Cost
$375 USD
Total

Questions? Read our FAQs

About This Class Series

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social?

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Schedule

Jun 19
Saturday, 19 June 12 6 pm EDT Social Media Bootcamp

In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization's goals.

We'll cover:

  • An overview of social media platforms
  • Current social media trends and their implications
  • How to tailor social media strategy and content to your business
  • Paid social advertising techniques
  • Social media tools for monitoring and ROI

Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions.

Jun 20
Sunday, 20 June 12 6 pm EDT Advanced Social Media Bootcamp

Today, social media is mission critical for business.

Whether you are a Mom and Pop, Fortune 500 company, consultant or nonprofit, social media has quickly moved from our personal sphere into the business world. Today, social media experts and teams are building social advertising campaigns, integrating Google Analytics into measurement dashboards and devising compelling content strategies to feed their social channels. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?

We'll cover:

  • Social media goal setting
  • Google Analytics social integrations
  • Facebook Insights deep dive
  • Paid and unpaid social acquisition
  • Social advertising (Ads Manager, Facebook ad types and ad tracking)
  • Building campaign objectives
  • How to build and test a Facebook ad
  • Content strategy, curation and distribution strategies

Case studies and live demos will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Overview of social platforms and their strengths for brands
  • Creating a social media strategy that builds your brand (or optimizing an existing one)
  • Understanding the basics of paid social advertising to achieve specific business goals
  • How to measure social success and ROI
  • Helpful tools for understanding audiences, developing content, and measuring success
  • A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
  • Know how to create social media content that drives engagement.
  • Learn top three “secret” analytics tools that will simplify everything.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.

About the Instructor

Meredith Rose Howard Photo

Digital and Social Content Strategist,
Deloitte

Meredith is a social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. But one thing is certain: Meredith’s specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Meredith is also the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.

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