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A guide to the most loaded term in digital advertising

PROGRAMMATIC PRIMER

The idea that digital advertising can be relevant, customized, intelligent, automated, anticipatory and reactionary, has brought forth a new method of buying and selling digital media. However, the world of programmatic advertising is often as murky and confusing as it is powerful and full of opportunity. Readers of this white paper will learn:

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General Assemb.ly

General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at fourteen campuses across four continents. We are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to project management and digital marketing.

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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General Assembly Space Academy
ACRA UEN NUMBER: 201524437R
ERF Registration Period: 8 September 2015 - 7 September 2016

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