A guide to the most loaded term in digital advertising

PROGRAMMATIC PRIMER

The idea that digital advertising can be relevant, customized, intelligent, automated, anticipatory and reactionary, has brought forth a new method of buying and selling digital media. However, the world of programmatic advertising is often as murky and confusing as it is powerful and full of opportunity. Readers of this white paper will learn:

  • A clear definition of programmatic advertising and its benefits for both advertisers and publishers
  • Data's role in the programmatic ecosystem
  • Examples of common programmatic advertising transactions
  • Strategies for success in programmatic

Get the white paper “Programmatic Primer" and learn how to stay ahead of the digital curve.

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