Looking for answers? You've come to the right place.

We've put together a list of some common questions we're asked about our enterprise programs. If you still have questions after reading this, please don’t hesitate to reach out or chat – we’re more than happy to help.


What’s the difference between General Assembly’s Courses and Corporate Training?

At our campuses, we offer courses, classes, and workshops for individual students, including entrepreneurs and young professionals. Our Corporate Training programs, on the other hand, are meant for teams at large organizations. Rather than teaching lessons imported directly from GA’s campus curriculum, our team of instructional designers collaborates with you to deliver a program tailored to your organization — and specifically to its objectives for the employees we’re training.

How do you build a tailored curriculum? What’s the process?

Frankly, we pride ourselves on our collaborative design process. First, our instructional design team conducts a series of interviews with you and your employees: through that, we’re able to identify your learning needs, business strategy, company culture, and context. We use those insights to design and develop curriculum for your team — and your team alone.

You can read more about our design process here.

What role would my team play in designing a training program?

They’ll be involved at every step of the way. For a detailed rundown of the role that your team has at each stage of the design process, click here.


Does General Assembly offer any online Corporate Training programs for large companies?

Yes. We understand that large organizations’ training needs often mean considering an economy of scale. In addition to our in-person training programs, we currently offer two online training products, with more to come in future.

  1. The Essentials of Digital Marketing is our industry-leading online learning suite, built for corporate marketing teams to learn digital skills through short, engaging lessons. Its 50+ tutorials are part-video, part-assessment, and are custom-designed to serve individual skill sets and departments.
  2. Digital Foundations is an online learning platform aimed at helping employees in all departments become digital leaders who will spark innovation throughout their organization. Its brief — yet dynamic — lessons on basic digital topics includes explorations of customer decision journeys, user experience, data and analytics, digital leadership, and more.

Can your online products integrate with my organization’s LMS (Learning Management System)?

Yes. We offer two solutions for LMS integration:

  1. Single Sign On: Single Sign On enables users of your LMS to click-through directly to GA’s online training products, from your LMS, without having to sign in with separate login credentials.
  2. Embedded Content: In specific instances, GA is able to provide the content of our online learning platforms in SCORM format, which can be embedded directly into your organization’s existing LMS. SCORM format is compatible with all primary LMS platforms, including Cornerstone Success Factors and Saba.


Who are GA’s Corporate Training instructors?

All of our Corporate Training programs are taught by experienced practitioners, who are coached and developed to bring current knowledge and expertise to the table — and are themselves entrepreneurs, technologists, and designers.

Additionally, all lessons and examples are informed by a wide array of external consultants, whom we call “subject matter experts.” These subject matter experts are veterans in their unique fields and ensure that the quality of our lesson content is as relevant and up to date as possible.

How do you vet your instructors and practitioners?

We use a three-step process:

  1. Resume Review: During this phase, our instructional design team asks several questions related to a potential instructor’s past experience:
    • Has the practitioner been dedicated to the topic area and worked at a decision-making, senior, or mid-level role for at least 5 years?
    • Has the practitioner worked with one or several acclaimed clients/products? Does he or she have ample experience working at/with Fortune 500 clients?
    • Can the practitioner easily cite compelling examples related to the subject matter?
  2. Phone Screening: Here, our instructional design team explores whether a potential instructor can demonstrate expertise in a specific subject.
    • Does the practitioner exhibit confidence and knowledge in the topic area? Does he or she have a pleasant personality and respond easily to questions?
    • Does the practitioner have impressive stories of personal experience, decisions and successes in the topic area — and can he or she articulate these well?
    • Does the practitioner speak regularly at industry-leading conferences, and is he or she widely recognized by others in the industry?
  3. Live Facilitation Demo: At this phase, our instructional design team reviews a potential instructor’s ability to facilitate an in-person session.
    • Does the practitioner secure attention with a compelling voice, body language and speaking style? Does he or she command authority in the subject matter?
    • Does the practitioner listen and respond to questions thoughtfully, and adapt answers to reflect audience interests?
    • Does the practitioner insert pauses and ask compelling questions to solicit audience discussion during his or her presentation? Does he or she make reference to earlier questions and comments from audience members?


How do you demonstrate the value of your Corporate Training programs?

We use Kirkpatrick's Four-Level Training Evaluation Model:

  1. Did participants enjoy the training? We issue surveys to training participants and sponsors at every stage of our training process. We then carefully review the results at each stage, with a strong focus on NPS (net promoter score).
  2. What did the participants learn? To track progress against your learning objectives, we conduct surveys and interviews with participants to measure how well they comprehend the program’s lessons and subject matter.
  3. Did their behaviour change? To ensure our training programs result in a change in organizational mindset, we schedule a check-in with your team 30 days after the completion of a training program. During check-ins, we use surveys and interviews to track participants’ progress.
  4. Was there an impact on the business? After completion, we conduct interviews with your team’s training sponsors and executives to measure the business impact of new goals and initiatives that were defined during training.


Can General Assembly deliver Corporate Training programs at our offices? What about internationally?

Absolutely. Our online training programs scale easily for a global audience. We can also conduct in-person training at your organization’s offices around the world. We’ve delivered programs worldwide, from New York and San Francisco to Dubai and Hong Kong.

How do you make sure your programs are tailored to international teams?

We consider elements including curriculum design, local instructors, and delivery. First, our instructional design team works to ensure that the curriculum combines globally applicable lessons with local examples, context, and culture. Next, we recruit instructors who have experience working in your local region. Our delivery mechanism, whether online or in-person, is designed to re-create the GA experience anywhere in the world.

How many participants does a GA training program usually accommodate?

The ideal head count for any program ranges from 12–25 participants. At this size, a group can maintain a strong instructor-to-student ratio while engaging in lively interactions and group discussions.


How do you price your Corporate Training programs?

Our pricing is consistent with industry benchmarks for both online and in-person training. For in-person training, we account for the cost of program design and execution, while pricing for online training is linked to the cost of annual licensing. 

For more information about pricing of our training programs, please request more information.

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