Equip your team with foundational skills to drive effective marketing in the digital age.
Develop talent, improve employee retention, and foster a culture of growth. Digital Marketing On Demand is a flexible learning path that gives teams a robust introduction to digital marketing fundamentals.
Busy professionals can skill up when and where they want with ease on our dynamic online platform. Expert mentors keep learners motivated with guidance and feedback in convenient 1:1 sessions.
Fill skills gaps in key digital marketing techniques like segmentation, customer insight, CRM, analytics, automation, and more. Gain insights into your team’s progress, and set them up for success.
- Premium content by experts
- 53 unique lessons
- 5 1:1 mentor sessions
- Flexible, self-led format
- Downloadable lesson guides
- Skills assessment
- Team management dashboard
- Real-world project creation
- Device-friendly platform
- 12-month access
- Letter of completion
Strengthen Teams With GA’s Proven Learning Path
Our expert-crafted lessons and readily accessible mentors help individuals grow their professional toolkit. Hit learning and development targets with engaging, interactive lessons that are accessible for 12 months on any device, 24/7.
After completing this program, your team will be able to:
Apply core digital marketing skills like market research, SEO, and funnel optimization on the job.
Launch multi-channel brand, acquisition, and retention campaigns.
Add new skills to their resume and advance their career.
Immediate Impact on the Job: Inside Our Learning Path
- Market research
- Audience segmentation
- Developing and using personas
- Mapping the customer journey
Creative and Content
- Setting objectives
- Writing briefs
- Adhering to brand
- Content strategy and creation
- Audience, channels, and devices
- Delivering creative feedback
- Social media
- Display advertising
- Digital video
- Traditional media
- Direct channels (SEM/SEO)
- Owned media
- Retail marketing
- Earned media
- Emerging channels
- Measuring business impact (LTV, CAC, ROI)
- KPIs by marketing funnel stage
- KPIs by marketing channel
- Cohort analysis
- Multi-touch attribution
- CRM and personalization
- Testing and optimization for CMS
- Marketing automation
- Ad tech
- Data management
Individualized Mentor Support
Employees don’t have to go it alone. Learners complement their self-led journey with guidance and feedback when they need it.
During five 1:1 sessions, GA’s expert mentors can:
Troubleshoot complex concepts.
Provide portfolio project feedback.
Help professionals apply new skills to their job.
Offer industry insights and best practices.
GA’s dedicated team helps individuals build a learning roadmap, stay motivated, and make the most of their On Demand experience.
Benchmark Competencies With a Free Skills Assessment
This program includes free access to the Certified Marketer Level 1 (CM1) assessment, study guide, and practice assessment — a $200 value. Evaluate employees’ technical skills in areas including creative development, analytics, and multi-touch attribution.
Use CM1 score reports to benchmark your team against other test takers, and gain insight into strengths and weaknesses. Qualifying scores of 30+ out of 45 receive the prestigious CM1 Credential, recognized by top companies around the world.*
CM1 was developed with global leaders and CMOs from the Marketing Standards Board to provide objective performance standards in the field. More than 20,000 professionals around the world have taken CM1 to date.
“With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”
Jean-Claude Le Grand
L’Oréal’s Executive Vice President of Human Relations
Approved by the Marketing Standards Board
This program was created with the Marketing Standards Board, a group of industry executives working to establish universal standards for success in the field. The Board created the Marketing Career Framework and Certified Marketer assessments to define key skills and transparent pathways for marketing careers and facilitate talent hiring and development.
Let’s Get You to Your Goal
Whether you’re building talent or increasing employee engagement, GA has a range of programs to help you take your next steps — and succeed.
Connect with our team to request a demo and learn more about our offerings.
Explore our full suite of corporate training programs here.
*Taking this program does not guarantee that participants will qualify for the CM1 credential.