Gain the business chops, digital marketing skills, and leadership presence you need to take an early-stage product or concept to the next level. With General Assembly’s expert-led business classes in Chicago, you’ll learn skills like how to finetune your vision, guide a team, and more.

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Develop a Product and Team: Learn Business in Chicago

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Enhance your professional potential. Learn in-demand skills in evening, weekend, or 1-week accelerated courses.


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Meet Tricia Cervenan, Product Management Instructor at General Assembly Seattle

Tricia Cervenan

Why should someone learn product management at GA?


GA instructor Tricia Cervenan says, “At GA, I teach students not only how to solve problems that come their way using a basic toolkit, but also how to look for more tools to add to their toolkit. Because GA employs instructors who are still in the industry, students get the benefit of learning from people from a variety of backgrounds. This can give them a more well-rounded education.”

 

Related Business Resources

How to Get a Job at a Startup

How to Get a Job at a Startup


Launch a career in one of the most exciting corners of today’s tech-driven economy. In this expert guide, learn the ins and outs of startup culture and funding, key skills that employers need, ways to stand out from the competition, and much, much more. We help you demystify confusing industry jargon and deliver the inside scoop on getting your foot in the door.

Eric Ries on 5 Lessons Companies Can Learn From Startups

Eric Ries on 5 Lessons Companies Can Learn From Startups


As young companies quickly scale and revolutionize a wide range of industries, older organizations are struggling to stay relevant. To evolve, they’re borrowing practices from an unexpected source: startups. Eric Ries, the Lean Startup movement founder and author of The Startup Way, spent five years working with long-standing companies like GE and Toyota to help them upend their management practices. Get expert advice for companies in this exclusive interview.

Product Experience Loop

Don’t Frustrate Users With Gaps in Your Product Experience


 

We’ve all experienced pain points when really good software doesn’t equate a really good experience. All too often, there’s a breakdown that occurs outside product screens, when a product or process hits the reality of the human experience or a user fails. These points of friction are frustrating to users and jeopardize your businesses. I call these gaps mode-shift friction, and it’s essential to resolve them wherever possible.