Alumni Story: From Idea to Kickstarter Sensation
Many people have creative product ideas, but don’t know how to turn them into a reality. That rang true for Chris Place (Product Management, Hong Kong) who wanted to solve a common problem: People aspire to bring lunch to work, but often fail. He turned to GA’s Product Management course in Hong Kong to give him the tools to create and launch Prepd, a sleek lunchbox and companion app that aims to make meal prep fun.
“GA helped me understand marketing and creative storytelling,” Place said. “How can I tie together my product with compelling marketing and bring my product to launch?” After the course, he leveraged his learnings to launch a wildly successful Kickstarter campaign that raised $1.4 million to make Prepd a reality. “We never expected this to get this big,” Place says.
Learn Product Management at General Assembly
Product Management
Learn to launch products and features that anticipate user needs and solve customers’ problems in this 10-week part-time course.
UX Design Immersive
Leverage skills like user research, usability testing, and more to create products customers love in this transformative full-time course.
UX Design Part-Time
Discover how insights into customer behavior through user research and more can optimize any product or service in this part-time course.
Digital Marketing Part-Time
Become proficient in social advertising, paid search, and other cutting-edge techniques to market products and acquire users.
Digital Marketing Online
Learn to acquire, retain, and convert customers, and optimize your campaign performance with this part-time online course.
Classes & Workshops
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