How the world’s largest beauty brand scaled digital training



The digital landscape is rapidly evolving, and training large, global teams on topics that change from one day to the next is no easy challenge. That is why General Assembly developed the online training platform, The Essentials of Digital Marketing.

This year L’Oréal partnered with General Assembly to create a learning program to educate its 7,000 global employees. The e-learning on the Essentials of Digital Marketing will be supplemented by in-person workshops that will be customized by country and that will do a deeper dive into topics such as e-commerce, social media, and precision marketing.

The US, France, Russia, and Brazil are among the 10 countries piloting the Essentials of Digital Marketing training this year. By mid-2017 the entire organization will have access to the training.

“Our mission is to place digital at the core of our business so we can personalize our relationship with consumers, to send them the right message at the right time in the right context for them. This is why investing in our talent and constantly improving our digital capabilities is a strategic imperative for L’Oreal,” said Lubomira Rochet, Chief Digital Officer L’Oréal.

To learn more about the partnership, read L’Oréal’s press release from earlier this week.

To explore the Essentials of Digital Marketing, the e-learning platform that the world’s leading beauty company is using to upskill thousands of its employees, try a sample module below.