Woman on the Rise: Meet Rachel Skolnick, Director of Marketing at GoodWorld


Rachel Skolnick Image

Meet Rachel Skolnick, one of four Women on the Rise winners who will be flying to San Francisco this fall for a week-long educational journey!

Rachel Skolnick is the Director of Marketing at DC-based startup, GoodWorld, where she is helping to unleash generosity on social media with just a hashtag—#donate. An experienced digital strategist with a background in marketing, communications, and social media, Rachel previously served in marketing roles at several nonprofit organizations.

Rachel earned a Bachelors of Arts from Lehigh University and a Certificate of Digital Marketing from Georgetown University. Aside from her love of all things digital, she enjoys yoga, soccer, and travel.

Keep up with Rachel on Twitter and LinkedIn.

Tell us a little about yourself. What are you up to these days?

I have always been passionate about technology and the way that innovation can bring about positive change in the world. I am excited to use my experience in the nonprofit sector and now have an impact on more causes, helping organizations more effectively fundraise We are using social media for social good. It is one of those dreams come true where I am excited to get up every morning and find creative ways help people do more positive things in the world.

Outside of work, I love exploring DC. The monuments and museums never get old to me, and there is a great food scene, always new places to try! I also play on a soccer team and am a pretty committed yogi.

How did you find out about the Women on the Rise Program? What inspired you to apply?

I am on the General Assembly email list because I have attended some of their events in the past. I am always tempted to take so many of their courses and workshops! Lots of cool things to learn.

This program in particular really stood out to me. The fact that they were connecting women with powerful, inspirational women in tech sounded like an awesome opportunity. Who better to learn from than women have been there and accomplished so much?

What are you most excited for during your week in San Francisco?

I am super interested to see how the tech cultures differ coast to coast, and how women play a role in that. I consider myself pretty well versed in the DC tech scene, so the chance to see what these Silicon Valley companies have going on with my own eyes is really exciting.

What do you hope to gain from the experience?

Connecting with other women who are passionate about what they do and are truly working to make a difference in the world in their own way is always inspiring. I am looking forward to meeting some amazing, successful people from whom I can learn a thing or two.

Why is empowering women to pursue tech important to you?

I think that women have a unique perspective that they can bring to the table in this underrepresented field. Some people have this idea in their head about startup life, and tech can seem like this un-feminine field from the outside looking in. I work in tech and get to be creative and compassionate and empowered every single day. Tech could really use an infusion of female influence!

Want another chance to go to San Francisco? Win a trip to the Lean Startup Conference in November.

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