The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d be wise to learn at least the basics of web development. From search engine optimization, email, and landing pages, to web analytics and data analysis–every facet of digital marketing is powered by code, and understanding what’s going on behind the scenes will give you the insight necessary to make informed and strategic marketing decisions. Here are just a few reasons digital marketers should learn how to code.