Tag Archives: video games

Cracking the Girl Code to Tech Success

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Sophie Houser and Andrea Gonzales, creators of Tampon Run and authors of Girl Code.

Coding knowledge can be used to do more than build a great website or land a lucrative job. It also has the power to inspire personal growth and shine a light on social issues.

Andrea Gonzales and Sophie Houser learned this firsthand when the video game they created, Tampon Run — in which players throw tampons at bullies and tackle taboos surrounding menstruation — went viral in 2014. Gonzales and Houser, then teenagers, met as students at the all-girls coding program Girls Who Code in New York City and created the game as their final project.

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Alumni App, Splittable, Lands $1.2M to Ease Your Roommate Expenses

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When Nick Katz started our part-time Digital Marketing course in London, he immediately became immersed in the network of GA students that would go on to become his co-founders. After completing the course, Katz teamed up with fellow graduates to create an app, Splittable, to help anyone who lives with housemates and has shared expenses.

Splittable launched in the summer of 2015 and the team has now closed their first, seed investment round from some of London’s leading tech VCs and angels, including Seedcamp, Playfair Capital, and Lord David Young. They are also backed by the Mayor of London’s Co-Investment Fund.

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Gamification: The Importance of Motivation in Web Design

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Julie is a Digital Marketing Instructor at GA in San Francisco. This piece originally appeared on her blog

What motivates humans to perform certain actions? Well, for one it may be money, status, or maybe passion. The list goes on and on.

Why is it so important that your website or app motivates users? Well simply put, there will really be no reason for someone to use it otherwise. I recently went to a website that asked me to download their app to give feedback. What is in it for me? What will I get in return for my efforts? Why would I take the time to go to the app
store, input my password, and waste storage on my iPhone for your app?

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