user experience Tag Archives - General Assembly Blog | Page 2

Market Hack: How much do Australian UX Designers earn?

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The interest in User Experience Design has sparked, and is growing so rapidly that now industries such as Travel and Hospitality are jumping on board. It’s a very exciting time for the UX Community, and it’s also an industry with fairly lucrative earning potential. We’re often asked how much do Australian UX Designers earn? So thought we’d give you the low down.

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6 UX Strategies to Make Your Site More User-Friendly

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User Experience is focused heavily on trying to understand context, activities and people to better solve their problems. If we know and understand the people who are using our product, we’ll be able to design a better product for them. Below are six tried and true strategies for ensuring your website is user friendly, taken from our Front Row video with UX Consultant, Julie Blitzer.

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Gamification: The Importance of Motivation in Web Design

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Julie is a Digital Marketing Instructor at GA in San Francisco. This piece originally appeared on her blog

What motivates humans to perform certain actions? Well, for one it may be money, status, or maybe passion. The list goes on and on.

Why is it so important that your website or app motivates users? Well simply put, there will really be no reason for someone to use it otherwise. I recently went to a website that asked me to download their app to give feedback. What is in it for me? What will I get in return for my efforts? Why would I take the time to go to the app
store, input my password, and waste storage on my iPhone for your app?

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DIY Recruiting for User Research: The B&B Model

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Colleen is a User Experience Researcher at GA in New York. 

Recruiting for user research takes time and close attention to detail. It could easily be compared to running a bed and breakfast with users similar to houseguests. Here at GA, we use a few different do-it-yourself methods, but my recipe for recruiting always includes the user, preparation, organization and a little dash of hospitality.

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How to Teach UX: Methods and Philosophies

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When General Assembly decided to add a new full-time, immersive program to its suite of educational offerings, user experience (UX) design was the clear topic of choice. UX is a rapidly growing field looking for talented designers passionate about shaping the future, and we were excited to design a program that prepared these folks to do just that. With that, the User Experience Design Immersive (UXDI) program was born.

UXDI is truly the first of its kind. We’ve been able to take skills and methods that have developed over the last 20 years and turned them into one of the first formal programs to teach UX design. Through the process of creating the course, we learned a lot about how UX should be taught, and developed the following three guiding philosophies:

1. Embrace Ambiguity

“It depends” is a key part of any UX designer’s vocabulary, but its use in a classroom environment can lead to pretty significant frustration. There are plenty of reasons why teaching UX is quite ambiguous; this is, after all, a rapidly evolving field that prides itself on prioritizing the user and not trying to find the best answer, but rather going after better answers.

UX Design: Embrace Ambiguity

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