user acquisition Tag Archives - General Assembly Blog

5 Steps for Getting Started in User Acquisition Marketing

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Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started in User Acquisition Marketing.

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What Is: User Acquisition Marketing

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Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly

1. In 140 characters or less, what is user acquisition marketing?

The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.

2. If a website were a for-sale house, user acquisition marketing would be ______?

The real estate agent. A very data-savvy real estate agent.

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