We know what you’re doing. You’re staring at that big ole’ pile of dirty laundry, letting it accumulate, wishing that someone would just pick it up and do it for you. Well, Washio founder Juan Dulanto knows how you feel, and he started a company to do just that.
My favorite framework for thinking about the customer lifecycle is “AIDA” (attention, interest, desire, action). I also like to add an “OR” (onboarding, retention) since these are so important to many of the products I deal with today. Fun fact: this framework is ancient by the standards of today’s business press- it was introduced by marketers in the 19th century (yes, the 1800’s).
AIDA(OR) is one of my favorite storyboarding topics simply because lots of product teams I meet with haven’t thought through the whole acquisition process in vivid, actionable, testable terms. You should absolutely add more panels if you feel you have more detail for them but here’s a simple 6-panel reference for an AIDA(OR) storyboard: Continue reading
Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly
1. In 140 characters or less, what is user acquisition marketing?
The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.
2. If a website were a for-sale house, user acquisition marketing would be ______?
The real estate agent. A very data-savvy real estate agent.
This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.
I’m going to write a series of posts about Growth Hacking because I think it will be useful. I run a marketing agency for startups, and I identify myself as a growth hacker because during the course of my work I often implement various so-called “growth hacks“. Due to a recent and well-read post by Andrew Chen, the term has become quite popular. But people often ask me where they can read more about growth hacking, and I’ve found there’s no one resource for to send people to if they want to learn more about growth hacking. I hope these posts can serve as that resource.