In today’s changing business landscape, user experience (UX) is quickly becoming a key differentiator allowing brands to cut through the noise and create a unique value proposition for their customers. It makes sense; what could be more valuable to a customer than having a great experience?
Within major corporations, if addressed at all, UX has traditionally been siloed within product and design teams instead of being treated as a company-wide initiative. UX is vital not only for product teams, but also for marketing, sales, customer service, and even HR. (Employees are users too–EX as we call it at GA!)
When examining some of the standout brands that have adopted a more holistic strategy around user experience, the results are strikingly clear. Almost every one of today’s most valuable companies is run by a CEO who puts user experience first–Chief Experience Officers. Let’s look at a few examples:
Tyler Swartz is a graduate of General Assembly and the creator of Bar Roulette. You can follow him @TylerSwartz on Twitter.
Bar Roulette is my first web app. Last year I decided to learn how to code beyond the free code academy courses and signed up for front-end web development at General Assembly. I loved it and as soon as I finished I took the back-end web development course to learn Ruby on Rails. My decision to build Bar Roulette was a result of Uber releasing a new ride request API and the need to pick a final project for my General Assembly class. Uber also had an online hackathon and I thought that deadline would help give me an extra push.