This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.
In my last post I explain what a growth hacker is. Now I will argue that every startup needs a growth hacker.
Most startups find themselves facing the same problem: they build a product that very few people end up using.
Let’s say that your startup, Startuply has an idea for a new photo-sharing app. You assemble a team and start building it. At first it’s awful, it’s simply embarrassing. Your team encounters bugs and it takes much longer than you expected. Finally, six months later, you have a product you’re happy releasing.
In the days leading up to your launch, you get more and more excited. You figure that your app has all the features that the mainstream photo-sharing apps are missing – the ability to edit photos on the fly, more filters, Foursquare-integration, and the ability to easily curate and share other people’s photos. This is going to change everything.
When that day finally comes, you launch and… nothing happens.