General Assembly’s corporate learning team was in attendance at Web Summit 2015, November 3-5, 2015, for its final year in Dublin. Bringing together some of the leading names from large brands, agencies, media, and startups–not to mention investors and the odd celebrity–Web Summit is the leading tech conference in Europe, with over 20,000 people from 100 countries in attendance.
Here we provide a digest of the most prescient trends, themes, and insights. Filtering out the noise, the sales pitches, and the occasional dud speaker, let’s discuss the most compelling takeaways from the three days:
It’s 1977 and a CEO stands at the head of a boardroom and makes a sweeping declaration: “Personal computers will redefine the way business is done in the future.” There is some agreement–and conformity–in the room, while others struggle to understand what a “personal computer” even is.
Fast forward to 2015, and a CEO, mid-way through an hour-long Google Hangout with his leadership team, makes a sweeping declaration: “Big Data is will change our business forever.” Again, there is some agreement, but for the majority, “big data” is just another overhyped buzzword.
The personal computer did end up redefining business; it’s also redefined almost every aspect of society. Will the same be true for Big Data? With so much noise, jargon, and opinion surrounding the impact of future trends–Mobile, Social, Virtual Reality, Artificial Intelligence, Internet of Things, and Big Data–how can you identify game-changing trends from short-lived fads?