The shift to data-driven marketing is changing the way we all do business. It is a powerful tool that enables us to cultivate more meaningful relationships with our customers – all of whom expect more value, more services, more engagement, and more conversations with all of our beauty brands. This is what makes our 7,000-person worldwide marketing team so invaluable to L’Oréal’s success.
We’ve always invested in the growth and development of our employees, and last year committed to building an online learning platform for our digital marketers through a customized education program with General Assembly. By arming our marketers with the most innovative tools and trainings, we are simultaneously upskilling our talent while transforming the company’s digital capabilities.
Nobody sets out to create a poor learning experience. But creating a good one is not an easy task. To help train your team, General Assembly has developed a step-by-step process that guides creators through the planning of high-impact learning experiences. Whether creating an online or offline program, these principles are at the heart of great training.
Let’s pretend that we want to create a lesson to teach a group of people how to make an omelette. Let’s walk through the steps that we might take to create that lesson.
Demonstrating return on investment is much easier in some parts of the business than in others. In business development, for example, it’s much easier to prove that allocating additional sales resources or tools can directly lead to an increase in quantifiable revenue, which is then factored into a clean-cut ROI formula.
2015 has been an unprecedented year of media agency reviews–the list of companies who reevaluated their ad spend reads like a who’s who of the deep pocket set– Procter & Gamble, Unilever, Coca-Cola, SC Johnson, and L’Oréal to name just a few. Ad Age estimated more than $17 billion up was for grabs and even christened the cataclysm with its own moniker– “Mediapolooza.”
It’s logical to conclude from this trend that brands are expecting more from their agency partners, especially with regards to technology. Thorough, up-to-date comprehension of the rapidly evolving digital marketing landscape has become absolutely crucial for any agency looking to grow their business.