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How To Stop Big Data from Creating Big Distance Between You and Your Customers



Source: Datanami

In August of this year, a very curious thing happened: The industry analyst firm Gartner, perhaps the closest thing to an official arbiter of buzzed-about technology, dropped “big data” from their closely watched “hype cycle.” Having previously crested the “peak of inflated expectations” and begun its descent into the “trough of disappointment,” “big data” simply disappeared, before it could seek out redemption in the “slope of enlightenment” and “plateau of productivity.”

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