Kelley is the lead on marketing and social sales strategy at The Honey Bee Company and Digital Marketing Instructor at GA in NYC.
One of the biggest challenges that marketers face—whether coming from a Fortune 500 or a scrappy startup—is how to measure the effectiveness of their social media efforts. This challenge is often answered with elaborate dashboards, data visualization maps and obscure metrics that are so complex no one in the room can understand—including the presenter. The aforementioned charts, graphs, and maps may look pretty (and keep agencies employed), but they leave us lost. And the problem perpetuates because marketers, more so than most other professionals, never admit when we’re lost.
Because the truth is, there is no clear-cut way to measure social media.
Name: Jacob Cohen
Classes Taught: Naming Essentials, Innovating with the Business Model Canvas
Jacob’s history with computers began in 1984 with a diploma for “computer excellence” from Ronald Reagan, a document held in low regard by his tech-savvy but liberal Oregon family. Over the course of his career his focus has been on creating and designing engaging experiences for users using innovative technology. He loves technologies that make life more convenient and improve communication. Over the last 12 years he’s developed a talent for building teams of designers and developers driven by a focused strategy and pushing the boundaries of technology.