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Raw Materials: Thefuture.fm

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Name: Thefuture.fm
GA Member Since: February, 2011
Employees: 10
Hiring? Yep!

Thefuture.fm is a platform for discovering and sharing mixtapes curated by DJs around the world. Through MixSCAN, a proprietary fingerprinting technology, Thefuture.fm has also automated the process of accurately identifying tracks within remixed audio to ensure that rights holders are paid their fair share. Check out the the raw materials we found on their desks:

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Why Entrepreneurs Need to Stop Making “Brand” a Dirty Word

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Brand is a dirty word to many entrepreneurs, but their skepticism comes from a fundamental misunderstanding of what brand is.

Brand is a lot more than just your name, logo or visual identity.

A strong brand should crisply encapsulate the role your organization plays in the world, and it should act as a filter to guide your business decisions. While a clever name and logo can set you apart from some competitors, a strong brand is what gets you your funding, builds your engaged community of users, and creates a focused vision for the future.

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