Tag Archives: social media

7 Ways to Optimize Your LinkedIn To Boost Your Personal Brand

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With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?

Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.

1. Headshot

Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.

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What Is: Digital Marketing

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Name: Matt and Katie Iles (@nine_lines)
Occupation: Co-Founders, Nine Lines

1. In 140 characters or less, what is Digital Marketing?

The pursuit to understand your customers, master your messaging, and grow your business.

2. What’s your favorite part about Digital Marketing? What gets you most excited?

The industry’s constantly changing, and we’re constantly learning. We love to experiment and analyze. But ultimately, we love growing companies. We see that aspect alone as vitally important and deeply fulfilling. With Digital Marketing, you can bring immediate value to the customer and to the business. What’s more exciting than that?

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5 Reasons You Need Marketing Skills (and How to Get Them)

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I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers.

But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. In fact, learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path. Here’s why.

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The Truth About Social Media Measurement

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Kelley is the lead on marketing and social sales strategy at The Honey Bee Company and Digital Marketing Instructor at GA in NYC.

One of the biggest challenges that marketers face—whether coming from a Fortune 500 or a scrappy startup—is how to measure the effectiveness of their social media efforts. This challenge is often answered with elaborate dashboards, data visualization maps and obscure metrics that are so complex no one in the room can understand—including the presenter.  The aforementioned charts, graphs, and maps may look pretty (and keep agencies employed), but they leave us lost.  And the problem perpetuates because marketers, more so than most other professionals, never admit when we’re lost.

Because the truth is, there is no clear-cut way to measure social media.

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GA Tours theAudience HQ

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The Entertainment space and LA are no strangers at General Assembly. We are continuously striving to create enriching experiences, and this one did not fall short. Through a partnership with theAudience and Digital Marketing courses at our LA campus, students were invited to West Hollywood to experience first-hand what goes down in the world of social data around celebrities and talent.

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The Making of Drakeweather.com

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Settling into work one morning a couple weeks ago, I began a brisk stroll through Facebook.  Several of my friends had shared a site called drakeweather.com, most with accompanying copy along the lines of: “Just hold on, it’s raining down,”  “Started from the cloudy, now we clear.” This was an obvious call to action for me to click through and so I didn’t waste any time. Once there, I discovered Drake delivering my current weather. “Clever,” I thought, “Genius, actually.”

Working in social media, I tend to analyze viral hits more than the average person. I took note of some prominent social sharing options, a visually appealing image, useful information, and that guy Drake of course. Powerful ingredients to a viral hit. Fast forward a few days when my eyes widened with excitement as I found out that the site was actually created by a GA Front-End Web Development student, Tom Galle. It was hard to track down Tom for an interview (he was busy dealing with People, Huffington Post, and Time to name just a few) but we finally made it happen.

Where did you get the inspiration to make drakeweather.com?

My friend Bob and I are Drake fans, and love to make projects that are related to hip-hop culture & technology. Previously we made ‘one million dollars for iPhone’.

We figured that for our next project, we should do something with Drake. We both like his Nothing Was The Same album cover and felt we should try to do something with that since it’s such a cool image.

Very random, but we quickly came up with the idea to make a weather app that changes the background according to your current local weather. We both found it super funny and immediately said to each other “We should make that ASAP.”

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A Deep Dive into the Future of Digital Marketing

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Packed House at General Assembly's Los Angeles Campus

On November 11, 2013, General Assembly’s Los Angeles campus welcomed Michael Carney of PandoDaily and Greg Bettinelli of Upfront Ventures, two esteemed thought-leaders in the tech industry, for a fireside chat on topics in digital marketing. Here are three highlights from their conversation:

1. Good design is taking center-stage

Greg believes that thoughtful visual design should be embedded in the soul of a brand from inception; and should encompass UI, UX, copywriting and even the pitch deck (that means no Arial font). Marketing is a commodity, and very few companies grow organically purely though acquiring users; the goal should be to build an organic demand-side business.

2. Current marketing challenges

Greg claims that for digital marketers, cross-channel attribution is the “boogie man” under all of our beds and in our closets. The massive shift to the mobile world and the multitude of devices the average consumer uses on a daily basis is a huge pain point for marketers, as it is increasingly difficult to track consumers across multiple device platforms, in addition to the looming concern for user-data privacy.

Greg firmly believes that anything non-targeted and non-dynamic is not cost effective. This leaves room for new marketing channels that are popping up with innovative ad formats, most notably Instagram, which is incredibly powerful because of it’s reach and frequency of use.

3. Advice for aspiring digital marketers

For budding digital marketers who are on the lookout for strong role models in the space, Greg recommends checking out the very effective strategies of leading travel and real estate companies, which includes Zillow, Trulia, Kayak and Hotel Tonight.

Recommended readings for marketers include eMarketer, Sean Ellis’ new online community Growthhackers.com, MarketingLand and AdAge. The quarterly report from Mary Meeker on consumer and technology insights is also a must-read for marketers.

Perhaps no point better illustrates Greg’s outlook on digital marketing then the following takeaway: “The conversation you have with customers spans across your site/app, paid & earned marketing and overall packaging, so focus on getting the right customers and not just the sheer quantity of sign-ups.”

Interested in expanding your digital marketing repertoire?

Check out our digital marketing course offerings here.

This Week’s Top 3 #LearnedAtGA Tweets (8/24-8/30)

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Classes at GA are full of best practices, advice, and tips. We’ve asked our students to share what they #LearnedAtGA and highlight their most memorable takeaways from class. Here are three of the top tweets from this week:

Head over to Twitter to check out at what other students have #LearnedAtGA — and don’t forget to share your own notes the next time you take a GA class, whether on campus or online.

This Week’s Top 3 #LearnedAtGA Tweets (8/17-8/23)

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Classes at GA are full of best practices, advice, and tips. We’ve asked our students to share what they #LearnedAtGA and highlight their most memorable takeaways from class. Here are three of the top tweets from this week:

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This Week’s Top 3 #LearnedAtGA Tweets (8/10-8/16)

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Classes at GA are full of best practices, advice, and tips. We’ve asked our students to share what they #LearnedAtGA and highlight their most memorable takeaways from class. Here are three of the top tweets from this week:

And learning at GA doesn’t just stop when students leave the classroom — we hope this story from one student about the power of community will brighten your day:

Head over to Twitter to check out at what other students have #LearnedAtGA — and don’t forget to share your own notes the next time you take a GA class, whether on campus or online.