Since Google took over ownership of the search functionality on the internet, the term “SEO” (search engine optimization) has been top of mind for any serious website owner. If you cannot be found easily when someone searches for your product or service on Google, you have a far smaller chance of success in internet sales and marketing.
And, while it’s very true that there are some seriously technical aspects to achieving proper and excellent SEO, there is a simpler recipe for achieving the crown jewel of being above the fold on the first page of the Google SERP (search engine results page). That recipe has three ingredients. Continue reading
Most non-developers are completely ignorant of, if not intimidated by SEO. Even some software developers won’t go near it. SEO has been called “black magic,” “dark art”and “pseudoscience,” most likely because if you happen to get it right, you win all the Googles! And everybody wants to win at being on the first page of the Google search engine results page (SERP).
Well, when you’re done reading this post, you won’t be quite as frightened at the mention of “SEO” as you used to be, and you might even have the confidence to say, “I can do this!” because you actually can. Here are the seven things you have to do to win at SEO and get your website to the first page of the Google search engine results page. Continue reading
Does anyone talk about search engine optimization these days without also talking about social media? Not really, but the arguments behind the importance of engaging in both may vary. There’s a camp convinced that social activity plays a significant role in search engine rank placement (despite Google’s head of Webspam, Matt Cutts’, denials that Facebook and Twitter signals are weighted more heavily than any others). While another camp simply views SEO and social media as two distinct and effective ways to garner page views and attract a larger audience. Until the keepers of the algorithms reveal their secrets, the debate will likely rage on. In the meantime, let’s take a look at some proven ways that social media and SEO impact each other. Continue reading
Image courtesy of Mattel
As with the Mommy Wars and the Cola Wars, sometimes the media is compelled to draw battle lines where none are needed. The latest skirmish might be called the Click Wars. In one corner we have search engine optimization. In the other corner we have social media. Which is the more important digital marketing tool?
When people think of liberal arts they most commonly think of majors like history, literature, writing, language, or philosophy. All of these hold weight when applying for a job; companies will always need people that know a second language, can write a terrific white paper, or reason with clients as a sharp, analytical thinker.
I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers.
But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. In fact, learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path. Here’s why.
Name: Gina Valo (@ginavalo)
Classes Taught: Introduction to AdWords
Gina’s online advertising career began in 2006 when she joined the first group of new-hires to start Google’s office in Ann Arbor, Michigan. She spent three years as an AdWords account strategist on Google’s inside sales team, building and optimizing new campaigns. Gina also spent three months in Hyderabad, India training fellow Googlers and expanding the team. Gina later returned to India, this time with Clickable, to launch and manage a team of highly skilled SEM strategists.