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Digital Trendsetting: 7 Key Learnings from the Founder of Send the Trend

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Building an avid customer base is tricky for any new business – especially if you’re in a landscape as saturated as women’s fashion. Send the Trend has emerged over the last three years as a dynamic player in this space by offering their users personalized accessories recommendations (e.g bags, jewelery) every month. Send the Trend has almost one million users, and was recently acquired by the home shopping giant QVC.

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