Tag Archives: sem

5 Reasons You Need Marketing Skills (and How to Get Them)

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I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers.

But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. In fact, learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path. Here’s why.

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Required Reading: Gina Valo

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Name: Gina Valo (@ginavalo)
Classes Taught: Introduction to AdWords

Gina’s online advertising career began in 2006 when she joined the first group of new-hires to start Google’s office in Ann Arbor, Michigan. She spent three years as an AdWords account strategist on Google’s inside sales team, building and optimizing new campaigns. Gina also spent three months in Hyderabad, India training fellow Googlers and expanding the team. Gina later returned to India, this time with Clickable, to launch and manage a team of highly skilled SEM strategists.

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