resources Tag Archives - General Assembly Blog

What Is: Digital Brand Strategy

By

FARIS-Yakob-Pic1

Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.

Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)

1. In 140 characters or less, what is Digital Brand Strategy?

How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.

2. What problem is a digital brand strategist solving? Why are they sitting at the table?

Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.

Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.

Continue reading

5 Steps for Getting Started in User Acquisition Marketing

By

Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started in User Acquisition Marketing.

Continue reading

5 Steps for Getting Started Designing and Building a Website

By

Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started with Front-End Web Development.

Continue reading

5 Steps for Getting Started Coding a Web App

By

Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started in Back-End Web Development using Ruby on Rails.

Continue reading

What Is: User Acquisition Marketing

By

large_anna-lindow-intro-email-marketing-1000x625-new

Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly

1. In 140 characters or less, what is user acquisition marketing?

The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.

2. If a website were a for-sale house, user acquisition marketing would be ______?

The real estate agent. A very data-savvy real estate agent.

Continue reading