Coming from traditional PR, Nikki knew she wanted to work for a company that had a more digitally minded business model, but wasn’t sure where to start. Continually asking herself “What do I actually like and care about?,” she realized she wanted to work at company that she truly loved and believed in. Enter: Refinery29. With the fashionable part down, Nikki turned to GA to brush up on her digital marketing skills.
Nora De is a producer, new media strategist, and GA Digital Marketing graduate. Some of her recent projects include forming a crowdsourcing educational foundation, a web-series on tech-dating, and creating strategic video for a recently released social app. This blog post examines ways to thrive in your current career while exploring the possibilities in a new one. The article that inspired this post is here.
In 2013 I applied for a job with Refinery29 using a video cover letter. The “cover letter” I created was thoughtful and specific to my prospective employer: It mimicked some elements of Refinery29’s look, it showed I had knowledge of stop motion and how to edit video– all things they were looking for in a creative content maker. 4 hours after sending it to them, I was called to interview.