As the Product Lead for Consumer Products at GA, I lead the team that researches, designs, and builds all of the educational programs that you teach (or may teach one day) at General Assembly. I am one of many product managers at GA (also known as miracle makers) who build out and iterate on our education products. This includes everything from our full-time Web Development Immersive, to our part-time Digital Marketing course, and online Web Design Circuit. Here I’ll discuss how we build new products, starting with the first stage in our product development process. In a future edition, we’ll share more about how we keep our products fresh years after we’ve first built them.
If you’ve ever sat though a university lecture, you know that in less than forty-five minutes a professor will skim over tons of theories and concepts, jumping from idea to idea, leaving you in a state of bewilderment. Students are provided with the pieces of a jigsaw puzzle and then left to their own devices to make sense of it. The problems continue in the business world, where jargon filled PowerPoints flood the boardroom. There must be a better way.
Developing and delivering training that will make a measurable impact requires a fresh approach. There’s no cookie-cutter formula, but here are 7+1 lessons to get you thinking.