There’s a reason product managers (PMs) are called “mini-CEOs.” They must drive an idea from start to finish. This road from conception to user acquisition is fraught with red lights, stop signs, and detours – so PMs need all the support they can get.
The right blogs can be a PM’s best friend — and these seven will get you started.
The lean movement has become the rallying cry of entrepreneurs everywhere, keeping enterprise product managers on their toes as they try to understand how, or even if, they should be implementing the iterative learning methodology into their processes.
But beyond supposedly leading to ‘more innovativeness’ more efficiently, what does lean mean for today’s product managers? By understanding where the term came from, I think product managers can better understand where it’s going, and how it impacts them.
It’s no secret that there is a lack of women in tech; but Product Management grad, Mia Otte, always wondered if a “room full of women could talk about something other than the lack of women in tech for more than 5 minutes.” To test her theory, Mia started Techfest Club, a monthly event hosted by General Assembly where female professionals in the tech industry come to network and talk tech.
Although bad news seems to be the order of the day, there is reason for optimism on many fronts–one of them being the future of employment in the U.S. The Bureau of Labor Statistics (BLS) reports that a projected 20.5 million new jobs will have been added between 2010 and 2020, a 14.3% growth in employment. And if you’re technologically inclined (like us!), there’s even more reason to rejoice. Read on to find out which careers are most promising. Continue reading
CC Image Courtesy of Brian Talbot, Flickr Creative Commons
Companies are sort of like sharks. Just as sharks must keep moving to avoid death, companies must keep growing. But large, well-established corporations often find it difficult to grow organically under an existing business model. Corporations are less nimble than startups, and more averse to risk. Because of reputation and shareholder expectation, they lack the ability to “pivot” the business when a product or idea is not working out as planned.
How can large corporations focus on product innovation in the same way that startups do? Through corporate entrepreneurship or intrapreneurship.
Pricing a product is a highly important yet deceptively tricky task. Highly important because it can determine how well your product performs on the market, thus laying the foundation for your business’s success. Deceptively tricky because while you might think you have enough experience as a consumer to come up with an appropriate number, the truth is that pricing a product requires a lot more than market comparisons and a hunch.
So what does it take to figure out your product’s worth? Let’s take a look.
CC Image Courtesy of Ritesh Man Tamrakar on Flickr
Susan Feldman, cofounder of shopping site One Kings Lane, attributes the company’s success to not aiming to build the next big thing — she recommends “that if you have an idea and you want to do something, starting small is okay.”
Feldman’s advice mirrors the wisdom many companies follow when introducing their product or service to the market: begin by testing interest and enthusiasm with an MVP, or minimum viable product. This “barebones” product has just the necessary features to receive money and feedback from early adopters. Not only will this provide you with constructive criticism from your core audience, but a strong user reception validates moving forward with a product. Look to these five success stories to see how companies have used their MVPs to float their product to the marketplace.
Because product management encompasses a variety of elements, it can be found at multiple levels of development and production, under numerous titles. One survey found as many as 256 unique titles for the role among respondents. Whether you’re looking for work in the field, or wondering if you may already be operating in a related capacity, knowing what they are can be of benefit. Read on to learn a few.
Product management is a role that consists of diverse responsibilities—and therefore requires diverse strengths. Methodical organization, creative thinking, and vision are just a few assets necessary in order to be an effective PM.
This variety is what attracts so many to the field in the first place, and makes their work endlessly interesting and challenging. But it takes a certain type of personality to thrive in this capacity. If you’re considering a foray into this field, take a look at some of the qualities that project managers share to see if they resonate with you.
CC Image Courtesy of Kreg Steppe on Flickr
We’ve all dealt with fear and anxiety surrounding our work. Whether you’ve just landed a new position or are simply dealing with expanded aspects of your role, you may be experiencing feelings of ineptitude. Fear not! There are lots of ways to deal when you’re feeling out of your league.