We all know that bringing lunch to work is the smart, healthy, and financially responsible thing to do. We want to bring delicious lunches to work, but then motivation is always low. So we end up buying something or settling for whatever boring thing we could find in our fridge, wishing we could be better.
Enter Prepd, a lunchbox with modular containers and a corresponding app to help us be the lunch-bringer we always knew we could be.
We spoke with co-founder and GA Hong Kong alumnus Chris Place a few days before his goal-busting Kickstarter, which raised over $1 million, closed.
We recently completely redesigned Buster, our online booking site for buses, limos, and vans, after the first version (v1) of our website had been live for about a year. It was our first big review of what had worked in our early product, and what hadn’t, and our biggest chance so far to refresh our thinking about the business we’re growing. Rethinking our product was both cathartic and grueling. Here are the hardest things we had to do to make it happen.
Nice work. You just scored an interview for a product manager position—one of the hottest and highest-paying roles right now according to Glassdoor. Companies know that product managers play a key role in their success or failure. And they are making sure that hiring the best is a top priority.
You probably have no idea what to expect from this first interview—especially if you are trying to transition into the field from engineering or marketing. How can you pivot into this new role? What qualities are they looking for, and how should you present yourself?
Here is how it happens. You see the CEO in the hallway and he stops you. He then says, “I was thinking about this the other day—I have a great new idea for a feature.” You nod politely and walk back to your desk—feeling sick to your stomach along the way.
Due to the rapid evolution in consumer behavior when browsing travel destinations online, TripAdvisor is a brand that is constantly working to stay on top of their customers’ desires, expectations, and digital behavior.
In the video above, Ravi Meta, VP of core consumer product at TripAdvisor, highlights three key methods for staying ahead of customers through both quantitative and qualitative feedback: Continue reading
It feels invigorating to build awesome products. If you are a product manager, you have the unique chance to lead an idea from conception through completion. This opportunity inspires product managers to get out of bed excited each day.
A major achievement for any PM comes on the day that they launch their product. This is the day when months of hard work is placed into customers’ hands. There is little more rewarding than watching an idea come to life for end users.
But make no mistake — product launches are stressful. Product managers are pulled in several directions at once and have endless people to please. In the lead-up to launch, this can cause burnout.
Before you get in over your head, take a moment to step back and reevaluate. Product launches are most successful when you plan ahead for them from the start — well before your product goes to market. Continue reading
If you are a great product manager, you know a secret that others ignore: managing relationships is essential to your job. As the “mini-CEO” of your product, sometimes it might seem like your main job! Teams from sales to engineering all have a stake in your product. And they often want to see updates presented “their way.”
On a January day fresh out of grad school, I was transitioning into the world of work. I had accepted a role overseeing a B2B video web series run by a small consultancy. I was this project’s first full-time hire, which involved everything from growing subscribers and HTML editing, to scripting interviews and analytics management. When it came time to figure out a title for my new role, I suggested that I be a digital strategist.
The boss considered my idea for a moment. “How about ‘product manager’?” he concluded. “Because AppBeat is the product.”
Without a clue about what product management was, I had suddenly become one. My story is not uncommon; product management is a career people often fall into, without formal training or education.
Despite how common the product management role has become across numerous industries, there has been a lot of debate and discussion about what a product manager actually does and how to do the job effectively. It doesn’t help that the responsibilities often vary from company to company, and even within a particular team.