If you have ever done a quick job search for “user experience design,” chances are you’ve seen a number of titles and descriptions that aren’t always as simple as “UX designer.”
User experience has a variety of specializations, and as a job seeker and practitioner, you should know the skills and applications that come with each. Understanding these differences will help you decide which area of UX is right for you and help you find the appropriate job to fit your interests and skill set.
User experience (UX) design separates a good product from a great product.
Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, business goals, and visual and technology elements. For companies, their work fosters brand loyalty and repeat business. For consumers, it means frustration-free online experiences, intuitive mobile apps, efficient store layouts, and more.
Watch below, as design experts from The New York Times, PayPal, Zola, and other top companies share how they design simple, user-friendly, and beautiful products.