Are you struggling to get noticed at work? Stuck in a mode of fear and self-doubt leading to silly mistakes and miscommunications? In a recent interview, Sally Hogshead, the author of the #1 WSJ Best Seller of How the World Sees You offered a few tips on discovering what makes you distinctly valuable to others, so you can foster your natural strengths and communicate more effectively in your work and personal life.
Her unexpected insights on why some people succeed emerge from decades of advertising for the world’s most well-loved brands. She spent the first half of her career as a copywriter where she discovered “when a brand has the perfect words to describe itself, it becomes more valuable and admired.” She promises that her new book will do the same for her readers.