The marketplace is becoming increasingly competitive. As a professional, sometimes being the best at what you do isn’t enough. You need to prove that your skills, personality, and work ethic are aligned with the company culture. That is where a powerful personal brand comes in. Your brand helps distinguish you from the masses.It positions you as a unique individual with a personality prospects resonate with.
This may sound like the logical thing to do, but how do you get started? In the article below, I have outlined three places you can start building upon to create a compelling personal brand.
Are you struggling to get noticed at work? Stuck in a mode of fear and self-doubt leading to silly mistakes and miscommunications? In a recent interview, Sally Hogshead, the author of the #1 WSJ Best Seller of How the World Sees You offered a few tips on discovering what makes you distinctly valuable to others, so you can foster your natural strengths and communicate more effectively in your work and personal life.
Her unexpected insights on why some people succeed emerge from decades of advertising for the world’s most well-loved brands. She spent the first half of her career as a copywriter where she discovered “when a brand has the perfect words to describe itself, it becomes more valuable and admired.” She promises that her new book will do the same for her readers.