Emily Witko is the Online Engagement Manager for General Assembly Enterprise. She executes engagement strategies for GA’s enterprise level training platform, “The Essentials of Digital Marketing.”
When it comes to online learning, one of the toughest challenges is ensuring that your employee base remains active and engaged in completing online lessons over extended periods of time. Engagement is one of the top metrics for illustrating the success of an online training program for obvious reasons — launching an online training solution that doesn’t get used by your employees is a significant waste of budget and may increase skepticism towards the effectiveness of future training solutions. So how can organizations provide online training that is both informative and engaging over time?