This post is part of our Digital Marketing 101 series. Sign up to get the full series!
“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t make data-driven decisions.
In this second post of six in the series “Digital Marketing 101,” we’re offering up highly practical tasks for you to determine how best to grow your digital presence using data backed by marketing analytics.