Tag Archives: mattan griffel

Does Every Startup Need a Growth Hacker?

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This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.

In my last post I explain what a growth hacker is. Now I will argue that every startup needs a growth hacker.

Most startups find themselves facing the same problem: they build a product that very few people end up using.

Let’s say that your startup, Startuply has an idea for a new photo-sharing app. You assemble a team and start building it. At first it’s awful, it’s simply embarrassing. Your team encounters bugs and it takes much longer than you expected. Finally, six months later, you have a product you’re happy releasing.

In the days leading up to your launch, you get more and more excited. You figure that your app has all the features that the mainstream photo-sharing apps are missing – the ability to edit photos on the fly, more filters, Foursquare-integration, and the ability to easily curate and share other people’s photos. This is going to change everything.

When that day finally comes, you launch and… nothing happens.

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What is: Growth Hacking

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This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.

I’m going to write a series of posts about Growth Hacking because I think it will be useful. I run a marketing agency for startups, and I identify myself as a growth hacker because during the course of my work I often implement various so-called “growth hacks“. Due to a recent and well-read post by Andrew Chen, the term has become quite popular. But people often ask me where they can read more about growth hacking, and I’ve found there’s no one resource for to send people to if they want to learn more about growth hacking. I hope these posts can serve as that resource.

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On Learning to Code, pt. 2: Choosing a Programming Language

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Not knowing much about coding makes it especially scary to jump right in. You’ve probably heard just enough about all the different programming languages–C++, PHP, Java, Python, Ruby, etc.–to have no idea where to start.

The truth is, most of these languages can do the same thing. They’re just different ways of doing it. Yes, there are some exceptions, but you don’t really need to know about those when you’re starting out. So which language should you learn?

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On Learning to Code, pt. 1

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I want to write about a topic that I think will benefit a lot of people: learning how to code. When I first quit my job to start my own company, all I had was an idea. The goal at that point was to find someone with a technical background to actually execute my idea. I suspect that many of you are in similar situations. There’s something you should know: it’s never going to happen.

Demand for developers has skyrocketed to unprecedented levels. Think about it. Anyone with any aspirations in the tech scene is starting their own company right now. Each of those startups needs its own lead developer (not to mention that companies like Facebook and Google are sucking up thousands of talented developers).

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